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Word of Mouth research statistics
- 1,507 Americans surveyed revealed that the average consumer mentions certain brands in an ordinary conversation 56 times per week (Keller Fay Group's TalkTrack®)
- 2.3 billion word of mouth conversations each day in America about brands (Keller Fay Group's TalkTrack®)
- 43% People on the "receiving side" of WOM are more impressed by the buy it or try it advice given by a true customer of the brand. (Keller Fay Group's TalkTrack®)
- 61% of people claim to buy the same brands as their friends, up 28 points vs. 2003 (Edelman/Yankelovich)
- 52% of people on the "receiving side" of WOM are more likely to pass the information along it the advice was given by a true customer of the brand. (Keller Fay Group's TalkTrack®)
- 77% of Word of Mouth conversations happen offline (North Eastern University)
- 10% of population, accounting for 1/3 of all WOM! (Keller Fay Group's TalkTrack®)
- 92% of US adult internet users say that a recommendation for a friends Influences them to purchase a product or service (DoubleClick, January 2007)
- 81% of Consumers in the US claim word-of-mouth as the most trustworthy source for purchase ideas and (GFK Roper Consulting, "Global Word-of-Mouth Study," June 2006)
- 46% of senior marketers who believe generating "buzz and press" is the most important part of building a brand. (Business Week)
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