Solutions For:
- Retail Training
- Pro Sites
- Social Networking Solutions
- E-Commerce
- Retail Training
- Customized Store Training
- Employee Benefits
- Loyalty Programs
- Member Benefits
- Volunteer Training
- Donation Solicitation
|
Word-of-Mouth Marketing (WOMM) is powerful...
The Internet has allowed information to be created and shared at a faster rate, at the same time Word-of-Mouth continues to be the most important influence on product sales. The result is an incredible opportunity: one individual can now easily and more quickly influence many.
- 70% of consumers trust recommendations from friends, family & experts more than advertising
- WOMM has been around since people started communicating, but its grown in importance with the Internet & social networking
- 1 advocate impacts up to 100 potential consumers each month, who in turn influence many more friends and co-workers
- 41% of surveyed advertisers will increase word-of-mouth spending in the short term (Association of National Advertisers, May 2009)
More resources on Word-of-Mouth Marketing
It starts with one Brand Advocate, and then they tell their friends, and then they tell their friends....
- Brand Advocates are typically loyal customers who tend to be vocal supporters of brands, products, or services
- Brand Advocates can be professionals who use your products daily, or Retail Salespeople, or rabid fans of your Brand
- Some people are natural advocates based on their jobs, skills, interests and/or personalities
- Brand Advocates can be like-minded individuals in groups that may not use your brand yet but could become a raving fan - like a local cycling club, a group of forest firefighters or a fraternal organization
Learn more about who are Brand Advocates
|
 |
|
|
