Adidas Eyewear Offers Fans Discount at UT Game
Release Date: 2009-09-10
SALT LAKE CITY, UT (Sept. 9, 2009) – When
UCLA takes on Tennessee Sept. 12 in Knoxville, more than 40,000 football fans
will be offered the chance to buy Adidas Eyewear at a 40 percent discount.
The first 40,000 attendees will receive a
complimentary copy of the UCLA vs. Tennessee Game Day Program, titled the Playbook, which will include a 40
percent off coupon valid for any pair of Adidas Eyewear. ProMotive.com, which
connects manufacturers to proven sales influencers using deep product discounts,
will facilitate the activation.
“Tennessee Football is one of the most
tradition-rich programs in all of college football. For more than fifteen
years, only one brand has outfitted Tennessee Volunteers – Adidas. We see this as
a great opportunity to connect with Volunteer Nation and show them how much we
appreciate their support,” said AJ Andrassy, Business Development Coordinator
of Adidas Eyewear. “Without ProMotive.com, connecting with such an enormous
audience wouldn’t have been possible.”
Adidas Eyewear is the official eyewear of
the Tennessee Volunteers. In addition to being printed in the Playbook, the coupon will also run in
the weekend edition of the Knoxville News
Sentinel from September 10-12th.
“This word-of-mouth marketing effort is an
example of the power of ProMotive.com,” said Duncan Robins, CEO of
SwarmBuilder, ProMotive.com’s parent company. ProMotive.com gathers and vets
teams of like-minded consumers behind a goal of driving retail sales.
“Cutting true influencers from the herd of
consumers is what we do best,” Robins said. “This partnership with Adidas Eyewear
showcases our abilities to coordinate targeted, large-scale product discounts
online.”
About ProMotive.com: ProMotive.com is an online, word-of-mouth marketplace
created to match Brands with Pros, VIPs, and other Industry Insiders who have
significant sales influence within their personal and professional
communities. The site’s main goal: boost sales at the retail level. In exchange for promoting products and
retailers to their friends, co-workers and clients, members receive deep
discounts offered by over 53 Brands and counting. In return, Brands receive meaningful exposure
as well as ProMotive.com assistance in identifying tailored groups of potent
sales influencers. www.ProMotive.com
About
Silhouette Optical, Ltd.: Silhouette Optical, Ltd. is a subsidiary of Silhouette
International (www.silhouette.com), the
Austrian eyewear manufacturer founded in 1964 by Arnold and Anneliese Schmied
in Linz, Austria. In addition to the
Silhouette brand, the Company also produces and markets worldwide models of the
licensed brands Adidas Eyewear and Daniel Swarovski crystal eyewear. Silhouette
eyewear is available in over 100 countries.
