Wilson Baseball/Softball Brands take Retail Sales Training Online
Release Date: 2009-09-28
CHICAGO, IL (Sept. 16,
2009) – Wilson baseball and softball brands recently launched online training
sites aimed at retail salespeople, handing dealers a powerful tool for
improving conversations on the sales floor and simplifying employee purchase
programs.
Wilson partnered with online training leader 3point5.com
for the project, which built training Web sites for Wilson, DeMarini and
ATEC baseball and softball brands.
3point5.com contracts with manufacturers to
build entertaining, testable training that educates salespeople on brand,
technology and product lines. Retail salespeople log on for free, then must
pass entertaining “Edu-Games” to earn deep discounts on the products they sell.
After salespeople pass tests on the latest
technology and product lines, 3point5.com handles the employee purchase process
online, and retail managers can easily vet participants to ensure that only
those selling the products benefit from the discounts.
“3point5.com allowed us to build consistent,
updatable training that can reach our salespeople anywhere they have access to
a computer,” said Tim Simundza, digital marketing manager for Wilson baseball
and softball. “We are confident this step will improve conversations on the
sales floor and succeed in passing crucial product information on to our
consumers.”
The recent launches strengthen 3point5.com’s
reputation as the online training leader across several industries, including
Team Sports, according to 3point5.com CEO Duncan Robins.
“Team sports is huge training market that
3point5.com is uniquely positioned to tackle,” Robins said. “We’re extremely
pleased that baseball and softball industry market leaders like Wilson are rolling out
online training using our proven methodology, and we’re confident it will
position their sales force to better connect with customers.”
About Wilson:
Wilson, parent company of DeMarini and ATEC, is the world's leading
manufacturer of ball sports equipment. The Wilson business is structured into three
business areas: Racquet Sports, Team Sports and Golf, serving customers in over
100 countries. Wilson
manufactures a full line of specialized gloves for players at every position,
DeMarini Sports builds high-performance bats for baseball, fastpitch and
slowpitch softball, and ATEC’s precision pitching/training machines and
equipment are used on baseball and softball diamonds at every level. Wilson is an Amer Sports Company. Amer
Sports is based in Helsinki,
Finland.
